What KPI's does my Performance Platform display and how do I read them?

Your Performance Platform reports on a number of KPI's and values. It is important to keep in mind that our Performance Platform tracks and reports on Size Advisor activity only and values may differ from your own internal tracking tools.

Visits

Visits with Size Advice: Number of product page visits where Size Advisor is clicked and opened and a size recommendation is given.

Visits without Size Advice: Number of product page visits where the Size Advisor was clicked and opened but no recommendation was displayed or Size Advisor was not clicked at all.

Size Advice Click Rate

The rate in which the Size Advisor button is clicked and opened. Measures the impact of the button. (Benchmark - 6%)

Conversions

Conversion Rate with Size Advice: Conversion Rate from Visit to Order for page visits with a size recommendation displayed.

Conversion Rate without Size Advice: Conversion Rate from Visit to Order for page visits with a size recommendation not displayed.

Conversion Increase: The increase in conversions after a visit with Size Advice. 

Orders

Orders with Size Advice: Number of orders (orders may contain multiple items) placed after a Size Advisor recommendation was given.

Orders without Size Advice: Orders placed without using the Size Advisor. IMPORTANT: for an order to be tracked, the order must include a model that has at least once received a size recommendation. We are only able to track models that have shown a need for Size Advice in the past. Why? Our Size Advisor technology is aimed at changing the behavior of model and shoppers who are in need of size help.  

Orders (%) assisted with Size Advice: Percentage of orders placed containing items that were purchased after receiving a recommendation from the Size Advisor.

Returns

Return Rate with Size Advice: Return rate of shoppers who used the Size Advisor to get a recommendation and purchased the item in the recommended size (Return Rate = Items returned / Items bought)

Return Rate without Size Advice: Return rate of shoppers who were looking for size help (i.e. clicked on the Size Advisor button), however, did not receive a size recommendation or did not trust the Size Advisor recommendation and bought a different size than the recommended size. (Return Rate = Items returned / Items bought).

Return Rate Change: The overall increase/decrease in Size Advisor return rates with Size Advice compared to Return Rates without Size Advice

Net Values

Net Conversion Rate with Size Advice: Conversion rate from Visit to Net Order (Net Orders = Orders Kept, i.e. AFTER deduction of returns) for a page visit with size recommendation displayed.

Net Conversion Rate without Size Advice: Conversion rate from Visit to Net Order (Net Orders = Orders Kept, i.e. AFTER deduction of returns) for a page visit without size recommendation displayed.

 

Net Average Order Value with Size Advice: Average value of an order after deduction of all returns, when a size recommendation was displayed.

Net Average Order Value without Size Advice: Average value of an order after deduction of all returns, when a size recommendation was not displayed.

 

Net Revenue per Visit with Size Advice: Derived by multiplying Net Conversion Rate with the Net Average Order Value. Measures how much net revenue was made per page visit with a size recommendation displayed.

Net Revenue per Visit without Size Advice: Derived by multiplying Net Conversion Rate with the Net Average Order Value. Measures how much net revenue was made per page visit without a size recommendation displayed.

Revenue Uplifts

Incremental Net Revenue - Per Visit: Difference between Net Revenue per visit with Size Advice and without Size Advice. Measures the uplift of net revenue per page visit as a result of displaying size recommendations.

Incremental Net Revenue - Total: Measures the total uplift in net revenue through having size recommendations displayed. 

 

Click here to access the ShoeSize.Me Performance Platform

 

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